Experience

Education

MBA, Business Analytics

McMaster University · 2022

Entrance Scholarship.

B.Eng., Mechanical Engineering

Queen's University · 2019

Entrance Scholarship.

Canadian and Swedish (EU) Citizen

Experience

STAN AI

Growth Marketing Specialist

Toronto · Apr 2025 – Present

Series A, AI-powered property management

Built RevOps and GTM infrastructure across HubSpot, Cal.com, SalesNav, Google Drive, Instantly, email verification, enrichment workflows, scraping pipelines, and n8n automation. Supported segmented outbound campaigns at 100K+ emails/week, co-led webinars with 300+ and 100+ attendees, and helped set a company record for demos booked in one week.

RevOps & Infrastructure

  • ◆Built an internal RevOps dashboard integrating HubSpot, Cal.com, SalesNav, Google Drive, and Instantly API for visibility into top-of-funnel metrics, pipeline movement, and closed-won rates.
  • ◆Developed a real-time customer status tracking system to distinguish active vs. churned clients, replacing outdated static lists and improving campaign targeting and sales alignment.
  • ◆Overhauled HubSpot CRM by converting static lists into dynamic segments and improving data hygiene, lifecycle tagging, and audience targeting for outbound and lifecycle campaigns.
  • ◆Created a DNS + SMTP email verification system and implemented n8n automations for lead enrichment, CRM updates, and list management.

Data Engineering & Automation

  • ◆Engineered scraping pipelines using BeautifulSoup, Selenium, Apify, and LLMs to extract, verify, and enrich lead data from PMS subdomains, mapping contacts to companies.
  • ◆Built data pipelines integrating multiple APIs to create automated workflows for lead enrichment and CRM synchronization.

Marketing Execution

  • ◆Designed marketing assets and launched segmented outbound campaigns at 100K+ emails/week.
  • ◆Co-led two webinars with 300+ and 100+ attendees.
  • ◆Helped set a company record for most demos booked in one week.

PredictNow.ai

Head of Business Development & Sales Engineering

Toronto · Sep 2020 – Jun 2024

Pre-seed AI/ML startup

Led business development and sales engineering for a pre-seed AI/ML startup. Drove revenue growth through sales and marketing campaigns, strategic partnerships, client solution work, CRM-driven outreach, Python/SQL/Power BI dashboards, and investor relations materials supporting pre-seed funding.

Revenue & Sales

  • ◆Drove revenue growth by identifying market opportunities and establishing strategic partnerships.
  • ◆Executed sales and marketing campaigns driving over $200,000 ARR from inception.
  • ◆Established a strategic partnership and joint venture with a major US bank.

Technical Sales Engineering

  • ◆Led integration of ML portfolio optimization solutions into client workflows, aligning technical capabilities with financial and business objectives.
  • ◆Conducted one-on-one sales calls with potential leads to identify areas of synergy between machine learning solutions and business operations.
  • ◆Translated machine learning concepts into business-relevant language for client stakeholders.

Growth & Marketing

  • ◆Used LinkedIn Sales Navigator and HubSpot CRM to generate leads and conduct personalized client consultations.
  • ◆Developed dashboards in Python, SQL, and Power BI for KPI monitoring and performance optimization.

Investor Relations

  • ◆Ensured data integrity and governance compliance.
  • ◆Crafted pitch decks and managed investor relations materials, supporting pre-seed funding and investor trust.

Geosource Energy

Technical Sales Lead

Ancaster · Aug 2024 – Nov 2024

Sales pipeline, technical proposals, industry events.

Sales Engineering & Proposals

  • ◆Supported the modeling team in crafting tailored geothermal proposals and managed the sales pipeline.
  • ◆Ensured timely, personalized presentations to clients.

Client Engagement & Relationship Building

  • ◆Represented Geosource at events, engaging leads by explaining geothermal solutions and booking follow-up introductory calls.

U-Rite Technologies

Operations Manager

Toronto · Jun 2024 – Aug 2024

High-volume outreach (10K+/week), sales ops, financial management.

Operations & Lead Generation

  • ◆Managed high-volume email outreach, sending up to 10,000 emails weekly to drive lead generation and support revenue growth.

Sales Operations & Contract Management

  • ◆Collaborated with the CEO to track and optimize sales processes.
  • ◆Oversaw creation, distribution, and compliance of client invoices and contract proposals.

Financial Oversight & Operations

  • ◆Directed daily business operations and financial management, including bookkeeping, accounts receivable/payable, and transaction reconciliation to ensure accurate records and smooth departmental coordination.
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